Got leads? Dial800 exec to find out at LeadsCon 2017

Got leads? Dial800 exec to find out at LeadsCon 2017

The Dial800 Business Development team will be reviewing the latest industry news and trends this spring at LeadsCon West, while also sharing Dial800’s newest offering – The Leads Marketplace with new and existing partners.  

Set for March 20-22 at the Paris Las Vegas hotel, this year’s LeadsCon should draw about 3,000 attendees who will hear the views of some 75 speakers in 45 workshops and information summits. Conference participants will hail primarily from the insurance, mortgages/finance, for-profit education, home services, health care and automotive segments, and are expected to represent more than 1,000 companies. Last year, 31 percent of attendees were C-level and 37 percent (the largest segment) were involved in lead generation/marketing or represented a marketing services company.

While one keynote speaker has yet to be announced, the second will be Tim Ash, author and CEO of strategic conversion rate optimization agency SiteTuners.com. Ash will speak on “That’s Irrational! Why Selling to the Logical Brain Won’t Get Results,” focusing on neuromarketing research and how to use it to drive desired actions on a Web page. Ash co-wrote bestseller “Landing Page Optimization” (Sybex, 2012) and founded the international Conversion Conference event series. He’s considered an expert in split testing, user-centered design, persuasion and online behavior.

Other topics in the workshop and summit series will cover the latest news and views in content marketing; rethinking leads; driving lead acquisition; maximizing opportunities in today’s markets; and converting through mobile. Presentation titles range from “It’s Not Your Leads that Suck, It’s You!” to “Creativity in the Post-Digital Age” to “The State of Regulatory Compliance in 2017.” The event also offers a number of networking sessions, an expo hall and an invitation-only buyers’ summit.

Founded in 2007, LeadsCon holds a parallel event in New York each August that draws about 2,000 participants. Both events were founded by Jay Weintraub, CEO of event planner Grow.co, and have been owned by New York–based marketing and info company Access Intelligence since 2012.

Check out the full range of LeadsCon offerings online, or see what else Dial800 is up to in the events section at Dial800.com.