One option: Instead of buying a Mercedes SL 140 Cabriolet, rent one and drive it along the Mediterranean coast.
Source: Four Seasons Hotel Milano
This Year, Invest in a Better Life Story For Yourself
The science is clear: Shared experiences are more valuable than shared consumption. Here are eight enlightening ways to turn your bonus into a trip that lasts a lifetime.
Years of research has found that spending money on an experience—concert tickets, a surfing trip, even a simple meal with friends—is more likely to make us happier than buying a fancy car or piece of real estate. And deep down, we know it already. Our brains get bored with possessions, but we never tire of telling stories about our lives. Time truly is our most precious commodity.
Yet we still interpret economic value in material terms. We know how much a piece of jewelry or stereo system costs. But here’s the secret: When you spring for that Mediterranean vacation, you essentially get double the value—the anticipation beforehand and memories afterward. Even if it turns out to be not quite as fun as previously imagined, you will inevitably adapt and turn it into a humorous story or a character-building episode.