Commentary

How Neuroscience Measures Ad Recall

by Tobi Elkin , Staff Writer @tobielkin, March 13, 2017

Marketers searching for the secret sauce of how to “engage” with consumers and how to get them to associate specific ads with their brands can look to science for some clarity. All marketers want to know how to get into the “mind” of consumers.

In a blog post, Pandora …

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1 comment about "How Neuroscience Measures Ad Recall".

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Ed Papazian from Media Dynamics Inc, March 13, 2017 at 2:19 p.m.
Tobi, did they actually measure ad recall from the same respondents or are the "memorability" findings based on an interpretation of the brainwave results?
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