Loyalty Marketers Must Remember The Boomers

by Jack Loechner , Staff Writer @mp_research, February 10, 2017

According to Loyalty360, with Phil Seward, regional director, Americas, ICLP, a global marketing agency, “retailers that overlook customers in the Baby Boomer demographic risk are missing out on valuable financial opportunities. This age group controls 70% of the disposable income in the U.S., making them some of the most affluent generations …