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Your Favorite Free Product Is Now Paid? Tough

False promises abound in Silicon Valley, especially when it comes to free products going paid. But what can you do? Nothing really, and that's a problem.

March 22, 2017
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Silicon Valley works well with false promises. But what happens when those false promises cover free products that eventually require payment? In other words, who gets hurt?

Opinions You might recall that in 2014, Microsoft announced unlimited cloud storage for Office 365 and OneDrive for Business subscribers. The following year, however, Redmond restricted that free storage to 1TB for Office 365 users, while free OneDrive storage decreased from 15GB to 5GB.

How could a company like Microsoft not foresee the obvious? Don't worry, it did. The whole thing was a publicity stunt.

You could complain about it as bait-and-switch, but it cost you nothing. It was something free that you did not get. And since Microsoft's end-user license agreement says it can change the terms of the deal whenever it wants, there's probably not much a regulatory agency like the FTC could do.

Plenty of internet services go from free to paid. For example, I used a great name and address database system in the late 1990s that would sync with everything in the world. The promise was that it would be free forever, but I had to start paying for it after a year.

But Microsoft is at it again, preparing to shut down a translator app for anything before Windows 10 and Windows Phone 7.1 and 8, a peculiar move. Obsolescence used to stem from hardware incompatibility; now it's software.

This software problem sneaks back into hardware in all sorts of ways. Take for example High-bandwidth Digital Content Protection or HDCP. Intel invented this fiasco to copy-protect hi-def audio and video streams on expensive TVs. The protocol was cracked by hackers and thus rendered useless.

This happens over and over, rendering an increasing number of TV sets useless. This is especially problematic for 4K as your set needs to be HDCP 2.2 compliant (at the moment) when all the early 4K sets (only two years old) were HDCP 1.4 compliant.

Again, like the free software promises, who can you sue? Nobody. Instead, the companies hope you'll just suck it up and fork over some cash.

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About John C. Dvorak

Columnist, PCMag.com

John C. Dvorak is a columnist for PCMag.com and the co-host of the twice weekly podcast, the No Agenda Show. His work is licensed around the world. Previously a columnist for Forbes, PC/Computing, Computer Shopper, MacUser, Barrons, the DEC Professional as well as other newspapers and magazines. Former editor and consulting editor for InfoWorld, he also appeared in the New York Times, LA Times, Philadelphia Enquirer, SF Examiner, and the Vancouver Sun. He was on the start-up team for C/Net as well as ZDTV. At ZDTV (and TechTV) he hosted Silicon Spin for four years doing 1000 live and live-to-tape TV shows. His Internet show Cranky Geeks was considered a classic. John was on public radio for 8 years and has written over 5000 articles and columns as well as authoring or co-authoring 14 books. He's the 2004 Award winner of the American Business Editors Association's national gold award for best online column of 2003. That was followed up by an unprecedented second national gold award from the ABEA in 2005, again for the best online column (for 2004). He also won the Silver National Award for best magazine column in 2006 as well as other awards. Follow him on Twitter @therealdvorak.

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