Chaophraya is the high-end sister to the street food chain Thaikuhn. It brings the most refined flavours of Thailand to northern England and Scotland, as part of a sophisticated dining experience that begins when you walk through the door and ends when you take your satisfied belly out into the drab English night.
The new website was designed and built by Wisetiger to reflect the aspirational experience of Chaophraya. Understated black and gold evokes the classic style that offsets the regional dishes and Thai cocktails of the restaurants. A fully integrated booking widget makes reserving a table at any of the eight locations simple. Ongoing implementation of vouchers and offers gives greater value to customers, while gathering data for analytics and personalised marketing in future engagement projects.
Simon Verrall of Wisetiger said: “The Chaophraya experience is unique, and highly refined. We designed the website to bring that same experience online, so every customer begins their journey in the same style that they end it.”
The site is live now. Book a table at www.chaophraya.co.uk
