Renowned Designer Vaishali S showcased her much anticipated AW’17 collection titled ‘Chaatak’ at NYFW. Chaatak (Pied crested cuckoo) is a migratory bird who has a significant symbolic relevance in Hindu mythology, a bird that quenches its thirst with only rainwater, a unique desire. Like the Chaatak, the artist also experiences feelings of restlessness, pain, joy and fulfilment. The fulfilment of one desire leads to a new desire. It’s a beautiful process where that they themselves become the creator, medium and creation. This idea inspired Vaishali S to have a mirrored perspective of her own creative process. The process was challenging, as it demanded a fine balance between objectivity and indulgence.
A unique harmony of contemporary silhouettes, rooted culture & global appeal, the new collection includes jackets, drapes, tunics and long dresses. The color story contains black & white, blue & brown and a hint of gold. This global platform witnessed Vaishali S’s collection being presented amongst other illustrious names such as Zac Posen, Oscar De La Renta, Carolina Herrera, Alexander Wang and Marc Jacobs.
Known for her craft of utilizing lesser-known and diverse weaves of India imaginatively, Vaishali S new collection uses a mix of Khadi, Merino Wool along with other weaves of India. An interesting aspect within the runway collection includes special garments with pockets allocated to place the Coolpad Cool 1 phone. Fashion technology takes a new spin as the entire campaign shoot and imagery for the new collection was presented by using the Coolpad Cool 1 phone.
