467 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

High Intensity Business Lawrence Neal

    • Business
    • 4.8 • 87 Ratings

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

    Squeezing Seconds: Pete Cerqua's High-Efficiency Tactics for Fitness Pros

    Squeezing Seconds: Pete Cerqua's High-Efficiency Tactics for Fitness Pros

    How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table?
    Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients as your competition while keeping your business running smoothly and as stress-free as possible.
    Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.
    His “Million Dollar Trainer” program shows you how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching here
    If you want your personal training business to be ready to launch and not get knocked out of the sky mid-flight, this episode is for you!
    ***
    📩 Download a FREE step-by-step guide on how to get infinite referrals
    ♣️ Join the Best HIT Business Membership Here
    ***
    📈 Apply for 1-on-1 HIT Business Coaching With Million-Dollar Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 6 min
    Simon Shawcross & John Little: The Life and Legacy of Mike Mentzer

    Simon Shawcross & John Little: The Life and Legacy of Mike Mentzer

    Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training?
    Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades.
    In this episode, we talk about the profound influence of Mike Mentzer on high-intensity training, the enduring legacy of his philosophy, and the inspiration behind the new Mike Mentzer course at HITuni. We go into the challenges of editing extensive and insightful conversations from John's immense personal archive of Mentzer media, anecdotes about Mike, and the philosophical impact on his training and outlook on life. We also talk about how ahead of his time Mike truly was, as well as his thoughts on individualized approaches to strength training and the role of recovery time between workouts.
    Check out John Little's Mike Mentzer course on HITuni here (Use Code HIB10 for 10% off)
    If you want to know the truth about Mike Mentzer, his legacy, and his immense impact on strength training that surprisingly many get wrong, don't miss this episode!
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 28 min
    Patty Durell's Guide to Bridging the Gap Between Physiotherapy and Personal Training in Your Business

    Patty Durell's Guide to Bridging the Gap Between Physiotherapy and Personal Training in Your Business

    How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)?
     
    Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful advice, backed by Patty's extensive experience in both fields.
     
    Patty is a Master-Level Personal Trainer, Certified Conditioning Specialist, and Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation with over 25 years of experience in helping people get in the best shape of their life.
     
    In this episode, we talk about the importance of understanding and recognizing the signs of impaired musculature and how these can impact your client's physical abilities and increase the potential for injury. Patty provides practical tips for assessing clients and modifying exercises that can alleviate pain and improve mobility. She also discusses the critical role of communication between trainers and clients in managing expectations and making sure they can see and feel progress.
     
    If you want to expand your knowledge on integrating HIT with physiotherapy-style practices to help your clients avoid aggravating injuries and go beyond their limitations, then this episode is a must-listen.
     
    ***
    📩 Get a FREE detailed guide on getting INFINITE referrals here
    ♣️ Join the Best HIT Business Membership here
    ***
    📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here 

    • 59 min
    Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 1

    Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 1

    How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table?
    In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest.
    Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.
    His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua here
    If you're looking to maximize your social media presence so you can attract more potential clients for your HIT business, don't miss this one!
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here 

    • 38 min
    Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson

    Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson

    Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them?
    Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid.
    We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, and how you implement these can affect how people see your brand, for better or for worse.
    If you've ever thought about discounts or felt the pressure to offer these, this episode is for you!
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here 

    • 30 min
    Maximizing Fitness Profits with Ironclad Rates and Policies: Insights from Pete Cerqua

    Maximizing Fitness Profits with Ironclad Rates and Policies: Insights from Pete Cerqua

    What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this?
    Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients.
    Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.
    His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results here and book a FREE, no-obligation business call now!
    This is another one of our longer episodes, but if you really want to have a good time starting and running your own HIT business, you'll want to listen to this!
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    ⚡Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua 
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 51 min

Customer Reviews

4.8 out of 5
87 Ratings

87 Ratings

mvelasco07 ,

A must-listen!

High Intensity Business has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

ZakkWFan ,

Excellent interviews & info

Lawrence does an outstanding job with questions for his guests. He gets the best of the best too on his podcasts! Thanks Lawrence, for doing what you do and spreading the good word of TRUE High Intensity!

Lukejhammond ,

The Best of the Best

This podcast has been a priceless resource for me over the last few years, and without it I would not have been able to start my own Studio.

Lawrence has amassed a community of the greatest minds in evidence-based training, and I think we are only just at the beginning of where this will lead. I am continually learning from him and his guests, and this is a cornerstone for where I get my news on all things HIT-related. Keep up the phenomenal work!

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