Maximize Marketing News - February 2017
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Blogging has been around for 20 years, but today’s blogs bear little resemblance to those of the 1990s. Where blogging used to be a hobby or leisure activity, today it has become a robust system of content creation and engagement employed by everyone from solopreneurs to major corporations.
Even as a form of marketing, blogging strategies have evolved over time. As the Facilitator of Maximize Marketing Club, I keep an eye on trends and tools, filter out the information that’s relevant to you, and deliver it in organized bite-size pieces, like this issue's lesson on brainstorming topics for your blog.
If you want to improve your blogging results, now is the perfect time to join Maximize Marketing Club! During the month of March, you can work with me and a a supportive online community to write blog posts that will captivate your target audience and help you grow your business. In addition, this is your last chance to lock in at the introductory price! Join today, and save 40% off your yearly membership fee for as long as you remain a member.
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Drop me a line and let me know what aspects of marketing you'd like me to cover in the future. I'd love to hear from you!
Janet Barclay, Facilitator
Maximize Marketing Club
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How to Brainstorm Blog Topics that will Wow Your Audience
The key to a successful blog is knowing who your readers are, what they need, and what they expect from you. Whether you’re an experienced blogger or just getting started, the number one thing you can do to improve your blog is to develop a strong understanding of your audience. Once you have a clear picture of who you’re writing for and what their interests are, you can begin to plan your content.
Blogging takes planning. Just sitting down and diving into your next post isn't an efficient way to work, and it doesn't produce high-quality content.
Savvy bloggers create lists of ideas to draw upon when it's time to write. They set aside specific times for blogging, often writing several posts in advance. They can then pre-schedule them in their blog or simply publish work they've already written when it's time to post.
Start by creating a list of topics using a program like Evernote, a paper notebook, or a simple text document on your computer, tablet or phone – whatever works best for you. Choose something you can easily update when new ideas come to you.
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When you're brainstorming ideas and topics, capture as many ideas as possible. Then, go through your list and prioritize. Put the topics that are most relevant to your readers first.
For example, if you blog about living the digital nomad lifestyle, your audience might be interested in travel tips, learning languages, and ways to make money. But their biggest concern may be how to get started in the first place. If this is the case, that topic should be at the top of your list.
Keep in mind that not all your content has to be in the form of an article. You may also publish videos, infographics, podcast interviews, templates, and other types of content.
With so many blogs to choose from, people expect to receive greater value from what they read. Make your blog stand out by giving your audience what they want and need.
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Your Homework
- Generate a list of potential blog post topics. It may be helpful to consider the following questions:
- What have people asked you in workshops, emails, and consultations?
- What are people in your target market talking about in forums or on social media?
- What products do you frequently recommend to clients?
- What books have you read lately that might be useful or inspiring to your clients?
- Prioritize your topics and choose one to work on this month.
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The article featured above is a preview of what's happening next month in Maximize Marketing Club, the exclusive online community for solopreneur women.
Grow your business by participating in monthly challenges, supported by valuable lessons, templates, live chats, online discussions and other resources.
Introductory pricing ends soon! Join today to save 40% off your yearly membership fee for as long as you remain a member!
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Maximize Marketing Club is rich in resources and networking potential for women running businesses, including those in the arts who hate even thinking about what they do as “a business”
Kathy Stinson, Award-winning author
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Related Resources
How to research the best topics for your blog
If you enjoy blogging, you probably have no shortage of ideas for topics to blog about. Unfortunately, no matter how creative you are, if your posts aren’t relevant to your target audience, you’re not likely to reap any benefits from your efforts.
To provide the information your readers are looking for, you need to identify problems they’re facing that you can help them solve. This important step of the blogging process is frequently overlooked.
Continue reading on Your Organizing Business
2017 Blogging Planner
A professionally designed blogging planner featuring a weekly two-page spread format. Each page includes columns for Posts/Guest Posts, Emails, Promos, and Notes, as well as a blank column you can use however you like. In addition, it’s full of special days, weeks, and months, which can be very helpful when you’re looking for inspiration, as well as tips to help you be a better blogger.
Download from Blog Energizer
How to Brainstorm Blog Topics Your Audience Will Love
Maintaining a blog is hard work. Not only do you have to find the time and energy to write effective copy, you also have to find beautiful images to complement your copy, optimize your posts to be found through organic search, and most importantly, continue to generate fresh, new topic ideas that keep your audience interested and coming back for more.
But where do quality blog topics come from? They come from learning how to brainstorm effectively.
Continue reading on BizTraffic
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