Cricket has evolved well beyond the perception of being bland and boring.
The growth of one-day formats and lucrative T20 competitions around the world, alongside the more traditional test matches, has seen a surge in support for the sport.
There's evidence the game is gaining in popularity in the US while cricket was Australia’s number one participation sport in 2016.
And this evolution has not just been seen in the structure and style of the game, it has also been reflected in the designs and branding associated with teams.
Far from wearing just plain whites, teams of all levels and abilities, from professional to park, now often play in bright colors in the shorter forms.
These kits usually incorporate logos that are instantly recognizable to fans and make the brand easily marketable to audiences not usually keen on cricket.
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With this expansion there has been a drive for more cricket club logo designs as teams and leagues look to make the most of the growing popularity.
What makes a good cricket club logo?
The designs for cricket logos often feature animals, characters, or symbols that relate to the area or team name.
The cricket logos usually incorporate a bat and ball alongside bright, bold colors. This helps the design stand out, whether being used on whites or as part of a more striking one-day shirt.
A strong use of green reflects the outfields where the game is played as well as bringing a sense of balance and harmony to the logo. The inclusion of yellows helps to promote confidence and inspiration, which is always important in team sports.
Cricket equipment logos and stickers
Branding for cricket bats and other merchandise has shifted from just big manufactures to include more tailor made brands. The customization is important as it's an easy way for other players to recognize the performance and quality of the equipment.
Given the limited space and shape requirements, using clear, bold, and engaging messaging for cricket club stickers takes skilled design.
These examples show how the maker's name is clearly displayed in bold text without much clutter from images or patterns.
Designs for cricket leagues
The Big Bash League, in Australia, the Indian Premier League, and other ICC tournaments have proved hugely successful and are among some of the most watched events around the world.
These large international leagues have been the catalyst for all levels of club cricket to incorporate shorter forms of competitions into their seasons.
The branding for all these formats includes cricket posters, cricket T-shirts and sports' business cards aimed at bringing in bigger and more engaged audiences.
Want More?
Finding the right branding for a sports team is important to keep players and fans on side. Check out these articles to help ensure you score a winning design:
10 Sports Associations Which Recently Rebranded
25 Winning Sports Logos Crowdsourced Online
50 Sports Logos Of The Most Valuable Teams In The World
Cricket Logo Maker
Written by Kevin Bradford on Saturday, February 18, 2017
Kevin Bradford is a content editor at DesignCrowd with a background in journalism and digital production. Experienced in both writing and videography, he loves combining his skills to create captivating content across all multimedia channels.
