Today’s guest podcast is by Carol McManus. Social media consultant, speaker, author, radio host. LinkedIn Lady Show Tues 4pm ET & Social Solutions Wed 4pm ET 

How many days (or hours) has it been since someone made a pitch to you about a new marketing opportunity for your business? Every day small business owners are bombarded with the request for money – advertise in our local paper; subscribe to our CRM (Customer Relationship Management) tool; put your business on radio; buy t-shirts with your logo for our Little League team; Let us help you improve your website; time for a serious social media campaign – and the list goes on.  There is no shortage of marketing opportunities, but how do you know which ones are right for you and what bear traps should you avoid?

That is what today’s LinkedIn Lady Show is all about. Isn’t it time that someone told you the straight story on what to implement and what to ignore before your entire marketing budget is spent and you have nothing to show for it?

Here are a few questions to get you started and we’ll cover these and more during the show:

  • If you build it, will they actually come?
  • Do I have to reinvent the wheel to be successful?
  • Will networking really bring the results that justify the time?
  • Is my Facebook page more valuable than my website?

Must Do-Should Do-Could Do Small Business Marketing


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