Business | Cold war

Thermostat controls in hotel rooms are often placebos

Some guests are revolting

By B.R.

PLACEBOS are everywhere. Drugs firms sell red pills because customers are convinced that they are stronger than white ones. Pressing the button at some pedestrian crossings makes no difference to when the green man appears, but makes us feel proactive. And the “doors close” request in a lift serves no purpose other than to soothe the frustration of impatient riders.

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