After wading through all the entries, you have finally chosen a winning design for your DesignCrowd contest. Congratulations, you now have in your hands a great logo that encapsulates the very essence of your brand.
So now what do you do with it?
Your logo should be present in as many places as possible in order to maximize your exposure and improve brand recall. Think of sharing your logo like planting seeds. The more you plant, the higher the chance they will populate, grow, and flourish. By focusing on consistency and regularity, people will soon know your business by your logo alone.
Here are some creative ideas on where you can put your new logo design:
Using your logo in the digital space
Social media profiles
Upload your crowdsourced logo on your Facebook, Twitter, and Instagram accounts. Each of these social media sites have different parameters when it comes to the size of the image file you are going to upload, so make sure to adhere to these. Don't forget about business accounts on potentially lower traffic sites such as LinkedIn, YouTube, Digg, or Reddit. These all represent your business and provide content about your business, so make sure to use the same logo to achieve branding consistency.
On your website
Common design conventions indicate that a business logo needs to be placed on either the top left corner or top center of the website. The logo should be prominent enough that it will be seen even if visitors are going through the sub-pages of your website.
A logo is also often used in place of a specific 'Home' button, further emphasizing role as an element your customers will often engage with.
Favicon
The favicon is that tiny logo displayed on the left side of your browser's address field. If your website has been favorited, its favicon will also be displayed in a user's bookmarks. If your logo is too big and does not fit in with the favicon, you may simply adapt a style element in your current logo to create branding consistency.
Take advantage of your email list and up your email marketing game. Incorporate your logo on top of the email body using resources such as MailChimp, AWeber, or ConvertKit, or place it alongside your signature at the bottom of the email.
Gravatars
Widen your reach and improve your networking skills by commenting away on popular blogs in your niche. Make this tactic even more effective by adding your logo as a small icon to accompany your comments. This is called a gravatar, which is a portmanteau for "globally recognized avatars".
When presenting a PowerPoint presentation to a potential client, a group of investors, or even to your own staff, make sure to incorporate your business logo in every slide deck to hone in on your brand messaging.
How to use your logo offline
Business Card Design by Sajin
Despite our reliance on all things digital, business cards serve as a tangible and tactile way of representing your breand offline. Be sure your logo is present on all cards.
Read: 5 Reasons Business Cards Still Matter
Mugs, cups, and bottles
You can distribute custom drink ware to clients and staff alike. Imprinting your logo on cups, coffee mugs, tumblers, and water bottles is an easy and economical way to keep your business in the minds of your target audience.
Clothing
By having your business logo on shirts and jackets, wearers become a walking advertisement for your brand.
Banners and Signs
Placing your logo on your business signage and banners reinforces your brand to those who pass by your business establishment.
Printing your logo on company stationery, letterheads, mailers, and business forms lends an air of legitimacy and respectability to your business.
Promotional giveaways
Free gifts are a fool-proof way to gain immediate attention for your business. Giving away promotional merchandise during company events and trade shows is a cost-effective form of mass outreach. Customizing an item with a logo that potential customers will find useful in their everyday lives will keep your business in their minds long after the business event. Think pens, paper weights, ball markers, notepads, stress balls, etc.
Tote bags
Having your business logo on tote bags provides repeated exposure and serves as a tactile reminder of your presence. And because totes are always nice to have and are always used, their marketing longevity will stand the test of time.
Decor in the office
Putting your logo on several decorative accents in the office is a subtle yet very effective form of marketing, and ensures any visitor can quickly recall who you are, even if they've never had any face-to-face interaction with you.
The takeaway
Think outside of the box and look for ways to improve your branding by featuring your logo both in the common and not so common places. Some of the best marketing opportunities out there do not have to be complicated and expensive; by using your logo whenever you can, you will have an easy and affordable way of advertising your business.
Soon the simple image of your logo will be branded in the minds of your target audience, just like the classic Golden "M" we all know so well, or the white mermaid on a green background. The secret is consistency. Keep planting those seeds!
Want More?
Here are more articles and resources from DesignCrowd:
Logo Design Ideas
How Crowdsourcing Your Logo Helps Discover What You Actually Want
When Your Logo Goes Into Battle With Your Rival
5 Reasons Why Your Logo Should Speak About Your Brand
Should You Get A New Logo Or Revamp An Existing Design?
Written by Jessica Walrack on Tuesday, January 31, 2017
Jessica Walrack is a professional freelance writer with a background in sales and marketing. After 7 years in the corporate world, she stepped into the online sphere and has now been freelancing for 4 years. She specializes in helping businesses to create a stellar online experience for their audience in order to build industry authority and increase profitability. In her spare time, Jessica enjoys traveling all over the world with her family.
