Commentary
What Millennials Want When It Comes To Healthcare
- by Daniella Koren , December 23, 2016
In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census Bureau data by the Pew Research Center. The healthcare industry needs to take notice, as this group of young people …
3 comments about "What Millennials Want When It Comes To Healthcare".
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I feel boomers are still being seen through the lens of marketing expertise (both research and practice) hard won in the "senior" space but not applicable to the boomers, especially those born in the fifties and later. As a boomer and marketer I see more opportunity for social and economic reform in the medical and dental realm when it is understood millennials and boomers have much in common and will benefit from "a focus on digital, efficiency and affordability."
They are going to get a rude awakening and sooner rather than later. This selfishie generation is gonna pay. One little mishap and boom....
To say cost and convenience focuses are what Millenials prefer is narrow. EVERY AGE GROUP of thinking person wants healthcare to be more cost-conscious and easier to access. Marketers are too quick to automatically segment then paint those segments with a broad brush...