The Most Popular Grooming Products of 2016
1/15Port Products Conditioning Beard Absolute
Matthew Ruggieri, Managing Director of the Motley
"Calling 2016 the 'year of the beard' is an understatement. There seemed to be more guys going out their facial hair than shaving. In fact, we sold more beard oil than shaving cream this year. This simple oil was our top-seller site-wide."
$18, available at themotley.com
2/15Buckler's Daily Face Repair
"With a recommendation from GQ.com in May, the Daily Face Repair quickly took the place as our #2 top-seller. We hear that customers love the problem solving attributes of the product: it's redness reducing, calming/soothing, and intensely hydrating."
$42, available at themotley.com
3/15The Motley Atlas Cologne
"We launched our first cologne, Atlas, in 2013 and it has been a top-seller for us since. It's masculine and woody yet not overwhelming, with notes of worn leather, atlas cedar and bergamot. A reviewer said that it has become "a holy grail product" for him and many others mention getting compliments while wearing it."
$105, available at themotley.com
4/15Grant's Golden Brand Medium Blend Pomade
"One of the trends that we saw for hair styling products in 2016 was more sales for lighter-weight pomades. While in 2015 we sold lots of heavy-duty oil based pomade, this water-based medium hold pomade took the lead in hair styling this year."
$17, available at themotley.com
5/15Recipe for Men Antiperspirant Deodorant
"This alcohol-free antiperspirant deodorant actually delivers on its promises: it's non-irritating, absorbs quickly, and provides odor neutralization throughout the day. During the summer, we often see customers purchasing this item in bulk—often 2 or 3 units, but we've seen customers purchase up to 6 units at a time!"
$22, available at themotley.com
6/15Hanz de Fuko Claymation
Kyle Bergman, Men's Grooming Merchant at Birchbox
"This is—on a daily, weekly, and monthly basis—our #1 hair product. Extremely user-friendly and adaptable to various hair types; like the hair product version of your most amazing, loyal, dependable friend."
$20, available at birchbox.com
7/15Baxter of California Deodorant
"Our best-selling body-care product of the year, this aluminum- and alcohol-free deodorant, with a citrus and herbal musk, is a refreshing take on a staple grooming product. Women not only love when guys wear it, but they end up rocking it themselves, too—it's a hit around our office."
$19, available at birchbox.com
8/15Billy Jealousy Beard Envy Kit
"This kit from our beard and shave category continues to sell extremely well. It gets the job done, comes at a great value, and makes an awesome gift too."
$25, available at birchbox.com
9/15Ernest Supplies Protective Matte Moisturizer
"This is our best-selling moisturizer for men and women alike. All-natural with a touch of mint, the best part about this stuff is that it works and absorbs very quickly, so you forget you're even wearing it. Couple dabs in the morning and dry skin is gone all day— even during the colder months."
$25, available at birchbox.com
10/15Kiehl's Oil Eliminator Exfoliating Face Wash
"A perennial best seller, this product is perfect for guys who like hitting two birds with one stone (in this case, exfoliation and cleansing). It also eliminates excess oil and produces one of the nicest lathers in the game. Best part? That cool, fresh feeling you get after you rinse off."
$22, available at birchbox.com
11/15Clarisonic Alpha Fit Sonic Cleansing Tool
Leslie Mayeda, National Men’s Fragrance and Grooming Buyer at Nordstrom
"Those seeking a closer shave, cleaner beard and overall healthier-looking skin in 2016 chose this cleansing brush by Clarisonic. The device is engineered specifically for men's skin and has two different settings based on whether or not you're rocking facial hair. Our customers cannot get enough of this one."
$219, available at nordstrom.com
12/15Jack Black Turbo Wash
"Guys love this cleanser, since it's multi-purpose and can be used on hair or body. The scent is invigorating with rosemary and eucalyptus that helps naturally support immunity by reducing bacteria on the skin's surface. Juniper berry also assists in post-workout recovery, helping to eliminate lactic acid build-up in muscles."
$50, available at nordstrom.com
13/15Tom Ford Oud Wood Conditioning Beard Oil
"Beard oils have been incredibly popular this year, whether it's a blend from an accessible brand like Jack Black or something more luxurious from Tom Ford. Ford's oils feature almond, jojoba and grapeseed oils along with vitamin E. They're also infused with the brand's signature fragrances, which guys love as a cologne replacement or enhancer."
$50, available at nordstrom.com
14/15Baxter of California Clay Pomade
"This pomade was a clear winner with our customers this year, and prior to that as well. It provides an incredible hold and a totally matte finish and is infused with natural ingredients like beeswax that keep the formula light."
$20, available at nordstrom.com
15/15Kiehl’s Facial Fuel Moisturizer
"This energizing, vitamin-enriched facial moisturizer is always a hit with our guys. The formula is non-oily and available with SPF 15, which is always appealing. It also happens to smell great, which never hurts convert our customers into loyal fans."
$25, available at nordstrom.com
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