VW’s Moia Brand Goes After Uber, Apple With Electric Shuttles
- Carmaker’s 13th brand seeks billions in sales, may sell stake
- Moia starts in Europe next year, U.S. or China could be next
Volkswagen's Moia Goes After Apple, Uber
This article is for subscribers only.
Volkswagen AG plans to expand its new mobility-services division into a business with billions in revenue as the German carmaker seeks salvation in ride-hailing, autonomous driving and electric cars in the wake of the diesel-emissions scandal.
Moia, Volkswagen’s 13th brand, will initially focus on ride-hailing and car-sharing and will roll out its services in two European cities next year before possibly expanding to other regions. Moia aims to be one of the world’s three biggest mobility providers and to generate revenue of “a couple of billion” of euros in a few years, Ole Harms, the Volkswagen unit’s head, told reporters.