Facebook Drives App Installs Through Dynamic Advertising
- by Gavin O'Malley @mp_gavin, December 8, 2016
Ahead of what is typically a post-holiday spike in downloads, Facebook is inviting app marketers to use dynamic ads to drive installs.
The social giant is promising to help marketers target consumers who are more likely to install their app, including those who recently browsed their products.
Facebook is also offering “app …
