Commentary
The Future Of Consumer Targeting Lives At Intersection Of Digital, Physical Data
- by Tom Phillips , Cali Tran , October 12, 2016
Marketers today are flooded with data. This is a huge opportunity, as the potential for a more comprehensive view of consumer behavior is unprecedented, enabling better targeting of prospective and
current customers.
The natural expectation is that the dramatic growth of e-commerce and rise of online channels leads marketers and …
