Consumers check smartphones more than 9 billion times a day and enable new businesses
Consumers are checking their smartphones more than 9 billion times a day and 89 percent of those folks are also watching television, according to a Deloitte & Touche survey.
The gist of Deloitte survey is that person-to-person communications is being altered by smartphones. That news isn't new, but Deloitte noted that screenaholics are going to impact business models revolving around the Internet of Things.
Deloitte's survey had 53,000 respondents aged 18 to 74 across 31 countries.
For companies, the Deloitte report also highlights how mobile customer engagement will be critical. For instance, tech vendors have been aiming to enable everything from mobile commerce to customer service via text messaging and Facebook Messenger.
Among the key findings from Deloitte:
- US smartphone users check their phones more than 9 billion times in aggregate, up 1 billion times a day or 13 percent from 2015.
- Half of those surveyed check phones in the middle of the night. Of that group, 40 million are checking social media in the middle of the night.
- Two-thirds of consumers check their phones within 15 minutes of waking up.
- Texts are dominant. Consumers check texts and instant messages first across all age groups.
- 45 percent of consumers said they are using video calls.
- 93 percent of consumers are using their phone while shopping. Also 43 percent of 25- to 34-year-olds have used their phones to pay for something once a week and 58 percent have browsed a shopping site.
This mobile usage -- some would say addiction -- is potentially boosting new models and enterprise business. According to Deloitte:
- Sixty-five percent of respondents expressed an interest in the smart home and similar applications, up from 53 percent in 2015.
- Interest in buying an autonomous vehicle is up 50 percent from a year ago. Sixteen percent of consumers aged 25 to 34 are willing to go fully autonomous today.
- Consumers (48 percent) are willing to pay for Internet of Things services.
- On the smart city front, a third of consumers say smart energy, transportation, and healthcare would make communities more livable.
- Consumers (33 percent) in Deloitte's survey also said they would share usage data with companies if they can choose the information reported.
- Twenty-four percent of respondents didn't use any form of security to unlock a phone or authorize mobile payments. PIN/password was used by 63 percent of respondents.
A few key slides worth pondering: