How do I get more traffic to my website? Your question answered

How-to-boost-traffic-to-your-websiteIf you’re wondering how to drive traffic to your website, then keep reading!

I get asked this question all of the time and there’s a lot of different answers… the best one I can give for you is that there is no magic answer.

I get asked this question all of the time and there’s a lot of different answers… the best one I can give for you is that there is no magic answer.

There’s so many different variables online that you need to take consideration when you’re thinking about driving traffic to your website.

Beyond that, what is the real question you’re asking? I believe the question is: How do I make sales online?

In order to figure out to do that, you need to look at a whole bunch of different variables.

Do you know who your target market is?

So your target market is that group of people that your service or product serves—what their needs are, what they’re curious about, what they’re willing to spend.

All those things are factors in helping you decide how to market to this specific niche of people.

Once you know what those people are asking, typing into Google, where they hang out online, then you have a much more niche approach to what your tactics may be.

A big mistake people make is they think, “Oh, let’s go on twitter and I’ll drive traffic to my website.” Well not necessarily. If your target market isn’t on twitter then that tactic isn’t going to work.

What are your competitors doing?

Take a look at your competitors and that’ll give you really good information on what they’re doing, what’s working and what isn’t.

You can spy them for free before you start to spend any money on your marketing or spending any of your time on executing any tactics.

What’s your offer?

Then you want to take a look at your offer or your value proposition.

Is this something that’s going to resonate with your target audience?

And more basically, do you even have an offer? So whether it is download a free coupon or sign up for my newsletter or subscribe to my YouTube channel or buy this product, do you have an offer in place? So when people get to your website, they have a call to action or something you’re asking them to do that is in line with your business objectives.

Once you have all that information together—who your target market is, where they’re hanging out online, what your competitors are doing and what you’re doing differently and better, and also what your offer is and knowing that it’s rock-solid and resonates with your target audience—then you can start to choose your tactics.

Now, plan your web marketing tactics:

So you know where your target market is and what they care about so you can speak to them in their language and you can get in front of them where they’re hanging out online.

This is akin to fishing where the fish are, using the bait you know attracts the right type of fish for your own dinner, if you pardon my analogy.

So once you have that information, you can say, “Okay well I’m going to then for example run a Google pay per click ad because x amount of my target market is typing this into Google.” Or “My target market is on Pinterest and they’re spending 4 hours a day so this is how I get in front of my target audience.” Once you have that information, you can create a plan then you can execute.

Execute & test:

And as you’re executing, you can take a look at the data that’s collected in Google analytics and any other of the web marketing platforms that you are utilizing and you can see if it works. So execute and test and keep refining your tactics until you start to see what you really want which is sales from your website.

I’d love to hear your comments and feedback on whether this is helpful. If there’s anything I missed or anything you’d like to debate with me. I’d appreciate it. Please subscribe to my channel if you want a new tip in your inbox every single week and thanks so much for watching. I appreciate it.

 

Laurel Lindsay

Laurel Lindsay

President & Founder at The New Media Group
Laurel Stark née Lindsay has helped thousands of businesses get better results from their online marketing since she began her career as a web marketer in 2003. As a speaker, author and CEO of The New Media Group, she’s been featured on CNN, Entrepreneur.com, CTV and ShawTV.
Laurel Lindsay
Laurel Lindsay
Laurel Lindsay