1) The document discusses using product discovery techniques to create learning experiences for large agile transformations. It outlines various "product hacks" like job-to-be-done analysis, value proposition design, and customer journey mapping that were used.
2) The product hacks were tested using hypothesis-driven iterations. For example, one hypothesis was that applying thinking tools to concrete issues would be perceived as a gain, and this was tested by bringing team members in for co-design sessions.
3) The learning experiences involved activities like lightning talks, agile games, and design studios. Various formats were also tested like Lean Coffee, Dojos, and follow-up coaching to improve the learning experience. Metrics like
Do we need a new standard for visualizing the invisible?
Product Hacks for Change
1. Product Hacks for Change
How to Use Product Discovery to Create a Learning
Experience within a Large Agile Transformation
Stefan Haas @podojo
Yvonne Fissel @zalandotech
14. #ProductHack:
Value Proposition Design
l
r
Customers expect and desire a lot from products
and services. Yet, they also know they can’t have
it all. Focus on those gains that matter most to
customers and make a difference.
Customers have a lot of pains. No organization
can reasonably address all of them. Focus on
those “headaches” that matter most and are
insufficiently addressed.
Your
jury
valu
merc
Are you
addressing
essential
customer
gains?
Are you
addressing
extreme
customer
pains?
Fit
Help the
team
Problem
Solver
Unclear how
to provide
value
3 Step Agile
Learning
Program
Bring Team
into Dojo
Apply Agile
Methods
Improve
Flow
Expert in
Scrum and
Kanban
Accepted by
the Team
Apply what
learned
Unclear
Role
Many
stakeholders
Not feeling
empowered
Fail safe
environment
Co-Create
Network
Apply and
Solve
Problems
Time
pressure
One day
sessions
Smooth
Process
Source: Strategyzer
16. #ProductHack:
Customer Journey
Facilitator Team
Producer
Teams and Stakeholder
Design Studio
Agile Mindset
Dojo
Zcrum
Dojo
Design Studio +
Hall of F***ups
and Fame
Retrospective
and Re-Design
Lean and
Kanban Dojo
Design Studio +
Hall of F***ups
and Fame
Retrospective
and Re-Design
Retrospective
and Re-Design
Lean Coffee
25. ⚗Hypothesis driven iterations
We believe that …
Producers need just to connect
Test: Advertise 1hr Lean Coffee and count
people showing up
Result: False, no one showed up
#ProductHack:
Testing Hypothesis
26. We believe that …
Applying thinking tools to concrete issues with their
teams is perceived as a gain
Test: Bring in team members for co-design sessions
Result: True from feedback and observation
⚗Hypothesis driven iterations
#ProductHack:
Testing Hypothesis