Incorporating the key elements to create a logo is essential in ensuring any business is properly represented to its customers.
So many factors have to be considered that whether you're the client or the designer, it takes considerable skill to decide on how the final design should look.
A logo needs to not only look good, it needs to speak about a brand, engage customers, and work as the recognizable 'face' of the company across all formats, devices, and collateral.
And getting all those aspects right is important whether you are launching a start-up business, completely rebranding an established company, or updating an existing design.
To help discover what you need in a perfect logo, we're delighted to feature an excellent infographic produced by the team over at Company Folders.
It provides ideas, advice, and examples related to each of the qualities of a successful logo design.
What elements are needed for a perfect business logo?
Here on DesignCrowd, we've previously covered what you need to consider before commencing your logo design.
This involves analysing your brand, deciding who you're targeting, and working out a clear strategy around your messaging.
It also helps to know why some logos fail so you can ensure your concepts and designs work well from the outset.
Once you have established these basics, you can move forward with focusing on these key elements for your logo design:
Want More?
Starting up a company and getting the right branding is no easy task. Thankfully we're here to offer guidance along the way. Check out these articles for more helpful hints:
5 Common Free Logos to Avoid
Top Reasons Why A Logo Fails And How To Ensure Your Design Works Well
The 10 Decisions You Will Make When Designing Your Logo
Should You Get A New Logo Or Revamp An Existing Design?
Written by DesignCrowd on Wednesday, November 23, 2016
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
