The Insane Power of Online Quizzes: How to Use Them to Create Addictive Content

Question: How can you create spectacular content that everybody loves to share?

A: Work hard every day to improve your skills

B: Write click-bait headlines and trick your readers

C: Create a quiz

D: Invoke the Gods of content writing and hope for a miracle 

Everybody’s crazy in love with quizzes. Not only they’re addictive and appealing to web users, but they are also a must have for all content writers out there. There’s nothing as quick and efficient as a quiz can be when it comes to great, shareable and engaging content.  So if you haven’t started quizzing yet, you would better start right now.

Here are some tips and tricks to use if you want that quiz of yours to have raging success (and you do):

Rephrase Already Existing Successful Content You Have

One of the main reasons writers use quizzes in content writing is because they do not involve creating content from scratch. You can very easily just turn catchy knowledge you already have into a quiz. The easiest content you can use to create engaging quizzes? Go for those checklists, you can easily turn them into questions!

Make Your Readers Define Themselves Through Your Quizzes

One of the main reason readers go through quizzes and share them on social media is to define firstly themselves and secondly, to define themselves to others. So frame your quizzes as to make your readers feel they are about to find out something interesting about themselves and respond to your readers’ need for reassurance regarding their preferences or decisions. From what kind of coffee they love to the job they should choose, it is all about reconfirming what they believe, in a fun, catchy

Choose an Interesting Genre of Quizzes for Your Audience

Two of the most relevant types of quizzes are the Graded and the Outcome ones. Consider making both of them for the same content you are sharing, since they appeal to different needs.

The Graded Quiz gives your readers the chances to self-assess their knowledge and to later on share it on social media. They are the surest way to flatter them by enabling them to prove their intelligence and feel great afterwards.

The Outcome Quiz, on the other hand, is a way to get interesting insights about one’s self, so this is a great way for your audience to express and share their self-identity in a fun, quirky

Make It Visual

Using a captivating image is a great tip for your quizzes. Since they are such a quick and fun way to get insight about one’s self, people are instantly drawn to them if they see a great, catchy image to suggest the

Go for Quirky

As much as your content and subjects allow you, try to go for really quirky, entertaining and intriguing quizzes. Remember they are all about having fun and finding out interesting things about one’s self, in ways we wouldn’t normally do. So people love the quirkiness in quizzes - the results will make them feel special.

Give Instant Gratification

Quizzes are fun and they ought to stay like that. This is why experienced content writers avoid heavy, time-consuming quizzes that might not get the reader to follow through until the end. Allow them to enjoy the questions, but don’t make it last long to get the results they want to hear. It should last long enough to make them eager with anticipation, and not with boredom – stick to 10 questions or even less.

Are you using quizzes to make your content more engaging? What were the results? Share your experience in the comments below.