Bay Area startup replacing real estate agents with Reali app

PALO ALTO, Calif. (KGO) -- A Bay Area startup is aiming to shake up the real estate industry.

A new app called Reali could have homes practically selling themselves.

Like every industry, technology has changed real estate, but never quite like this. Buyers don't need real estate agents. The house just shows itself.

Sellers get a kit with beacons that let you tour the house at your own pace using your phone. They even play music they think you'll like.

They can answer questions by text or phone call, but aside from some well-placed security cameras potential buyers are all alone.

You can place bids in the app and see what you're up against. And when it's all over, you get the commission as a cash refund. Watch the video above for Jonathan Bloom's full report.