How To Build Your Brand Using Social Media

how to build your brand using social media

While you are starting up an organization or any sort of manufacturing unit, you need to attract customers or buyers. In the general terms, you need to let people know what you are offering and set yourself as a brand. What is the difference between Reebok and Star Impact? Both of them being shoe manufacturers? Which amongst the two would you prefer? 90% of you would go for Reebok as it has established itself as a brand in the market and hence has a higher brand value. You constantly might be thinking “What exactly is a brand”? or “how do we build in brand”? Don’t worry we will take you through each concept of brand building in detail.

So what exactly is a brand?

In simple terms brand is a name associated with a particular product or a service which comes in from a particular source. It can somehow be related and thought as a similar to a trademark, with trademark being a legal term. But with this you again might be wondering that why do we need to call it as a brand? Why not just call it simply a name of company manufacturing company?

We will not nullify the fact that brand is the name of the company who manufactures the product, but a company name is only called a brand when it has won over the trust of its customers, has gained followers and swayed in their hearts and minds. If we talk about the brand, then the customer has a blind faith in the producer, that the product will be what he is expecting. So how exactly is that you build your brand?

How can you build your brand?

Long before the computer or even internet came, there were still brands. But with the evolution of technology brand building got easier but at the same time got a little complex. Previously, there was brand building through advertisement or promotion through the word of mouth. A person would buy the stuff and find it attractive, would suggest it to his/her friend and they would pass this info to the next person they meet and so on. This is how the large pool of customers was built and thereby a brand was established.

But with the technologies coming up. nowadays social media is getting up to be the prime source of brand building. So how exactly in this fast growing market do you establish your brand? Or how do social media help you to build your brand?

BRAND BUILDING THROUGH SOCIAL MEDIA

Establish Your Blog

Now a days blogs have become essential marketing tool to build your presence across social media. Every company planning to go miles in business needs to have blogs on their website. This is one of the fundamental concepts of brand making. Through blogs, customers get to know what you or your company is up to. They get the feeling of being connected. Providing information is the best way to drive in customers and hence build a brand.

Choosing the Social Media that bests suits your Needs

You have a range of application or medium when you dive into the pool of social media. Choose wisely which medium suits your need the best.

  1. Facebook is by the far the best stage for brand promotion and stability, at this very moment quarters of world’s total number of adults utilize the site. Facebook is an incredible platform for brand promotion, because of its extremely heterogeneous client base.
  2. Instagram is an extraordinary choice for brands that depend vigorously on pictures, for example, cloth or dress manufacturers and retailers.
  3. While Google+ hasn’t taken off as good as people expected, it can be an incredible stage to reach out to people in the innovation business, the majority of whom work in designing or other specialized sectors.
  4. Pinterest is a superb informal organization to reach out to the female clients or customers, particularly for brands offering gems or attire.

Quick Responsive Customer – Client Interaction

In case you think that the customers can reach out to you through social media, and then you should as well stay connected to them. Don’t be afraid of addressing their complaints or issues in front of large audience, instead solve them head on. These provide great testimonials to new clients, and they feel that their issues will be resolved with care.

Leveraging Influencers

Publishing strongly as well as influencing content to your social profiles is a good way to get in to build your brand. However, it’s only one side of the coin. In the event that you have an emerging brand, then your voice is likely to become mixed up in the noise. While you can inevitably assemble your own client base through the formation of extraordinary substance, this method is going to require a significant investment of time as well as money.

There is a quicker way to do this i.e., through the brand name of well-established organizations. There are a couple of distinctive ways you can do this:

  1. Mark their names or refer to their sites in your substance pieces. Influencers with Google Alerts or different notices set up on their names will see your substance after it’s distributed.
  2. Tag any influencers you’ve referenced when sharing substance to your online networking profiles.
  3. Email influencers after you’ve distributed your substance to tell them they’ve been referenced in your work.
  4. The objective of all these diverse activities is to get them to impart your content or work to their clients by means of informal communication. It can require significant investment to develop the sorts of connections that prompt influencer to share, yet in the event that you’re steady about delivering quality substance, your endeavors will get recognized.

Social Media Campaigns

These are currently the hottest trends in social media to establish your brand image. It may require some investment but these are quick and effective way to build your brand. Number of companies organize contests and other campaigns to generate leads as well as establish a client base and gain visibility.

While social media can be a great way to build a brand but if not used effectively these can waste your efforts and may alienate people. If you consistently share in great substance as well as take care of your customers your brand building efforts are sure to provide you results in a long run.