We've all had bad days. We've all been a bit irked when our recent purchase fell outside of a store's return policy. Not all of us have lost our shit and wailed on dozens on £600 phones, though.
But man in France has done just that, smashing each and every iPhone in a major Apple store while his wave of devastation was caught on camera by a fellow customer.
The unnamed customer, who we can safely assume is more than a little disgruntled about something, can be seen smashing dozens of new iPhone 7s on the video before turning his attentions to the store's iPad and Mac line-ups.
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Pissed about being refused a refund, the man used a steel ball and a glove-protected hand to transform every Retina display in the Dijon store into a splintered mess of broken glass.
According to Mashable, the sunglasses-sporting man, who speaks French in the video states: "Apple is a company that 'violated' European consumers' rights.
"They refused to reimburse me, I told them: 'Give me my money back'. They said no. So you know what's happening? This is happening!"
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As you might have guessed, his mini rant is quickly followed by a bit more gadget-killing violence.
Although it's currently unclear how many devices the man managed to break, early speculation has put the damage in the tens of thousands of euros bracket. Ouch.
According to French media, after his iPhone-ending rampage, the man was accosted by security guards before being arrested by police.
Just two weeks ago Apple launched its latest range of products, with the iPhone 7 and larger iPhone 7 Plus hitting stores alongside the new, fitness-friendly Apple Watch 2.
Worried about your smartphone screen? Check out our best iPhone 7 cases feature.
