Agencies Look To Partnering For Consumer VR Experiences
- by Chase Martin , September 29, 2016
Although agency executives generally agree that the goal of using virtual reality is immersion that engages consumers, there seems to be uncertainty on the best way to achieve
that goal.
This was the general consensus from a panel discussion at yesterday’s MediaPost OMMA VR/AR at Advertising Week conference.
"Nobody's really …
It's hard for me to understand why agencies wouldn't start with AR rahter than VR. AR is accesible through virtually all smartphones and tablets, less complex, and cheaper to implement. VR may potentially create higher engagement but it demands more user attention and tech savvy and is not as obivous a mass market vehicle.