Are you unsure about where to begin in choosing a logo for your business? Instead of outsourcing your logo design to only one person, imagine receiving logos from a large number of people from which you can choose your favorite. Sounds like a dream come true for a business owner, and that is just what DesignCrowd lets you do.
Crowdsourced logo design contests allow you to receive a wide variety of options at an affordable cost, and provides many advantages you don't get when working with a single designer or firm. One of the biggest benefits is the process can help you discover what you really want. Here is how:
You can make the brief as detailed or loose as you want
Logo Contest Brief for Camarada VR APP
When starting a contest you will be asked to create a brief in order to explain the needs for your logo. While a detailed brief can help a business get the exact results they want, if you aren't really sure what you want, you can create a looser explanation which leaves room for creativity. This can help you let the pool of designers do some of the brainstorming for you.
You get exposed to a whole new world of ideas
Given DesignCrowd has a commmunity of more than 500k designers from around the world, you will be exposed to all sorts of ideas and will receive many different interpretations of your creative brief.
DesignCrowd also automatically hosts blind contests, which means designers cannot see what other designers have uploaded, ensuring there is no copycat work created.
Check out this logo design contest as an example. For $310, this client Camarada VR (an app created by a tech startup company), received 223 logo designs from 78 designers. The final result was a success, and the other entries weren't shabby either.
Designs for Camarada VR APP
Crowdsourcing designs allows you to get exposure to concepts, styles, icons, and color palettes you wouldn't otherwise see. Because of this constant exposure to new things, you will be able to break down your conventional way of seeing your business and potential logo designs and will be opened up to more possibilities.
You get to know what you don't like
Knowing what you don't like is just as important as knowing what you do like. Seeing lots of logos you might not actually like is also helpful in finalizing your design. It can help you to know what's out there in terms of other design styles and ideas so you are really sure you have chosen the best fit for your brand.
You discover the power of collaboration
In the design contests, you may receive many entries based on your brief but you don't have to settle with the original submission. You have a period of time where you can collaborate with the designer you choose based off of the original entry in order to fine tune any details you would like changed. This collaboration can help you to reach the final result you are looking for.
So if you are in the process of creating a logo for your business, remember you can use the crowdsourcing model for more than just well-planned designs. It can help in the planning itself.
So what are you waiting for? Head on over to DesignCrowd to discover your perfect logo.
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Written by Jessica Walrack on Monday, October 17, 2016
Jessica Walrack is a professional freelance writer with a background in sales and marketing. After 7 years in the corporate world, she stepped into the online sphere and has now been freelancing for 4 years. She specializes in helping businesses to create a stellar online experience for their audience in order to build industry authority and increase profitability. In her spare time, Jessica enjoys traveling all over the world with her family.
