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SOLVING THE
CROSS-CHANNEL DILEMMA
A complete guide to tracking customer
engagement across all channels
The average business uses
36 different data gathering tools
for marketing efforts alone.
Forbes Insights
“
CLICK TO TWEET
The engagement data across all of
these channels is primarily isolated.
How are you connecting
these touch points?
Each tool you use likely has
its own Analytics Suite
While that’s great, it only tells you how
that specific tool is performing...
Not how your marketing is
performing as a whole.
“Companies that put data at the
center of the marketing decisions
improve their marketing ROI by 20%.
McKinsey Study
CLICK TO TWEET
PROBLEM
Siloed data fails to deliver the big picture or
tell the whole story. The data from one tool
cannot be leveraged in another.
“A lack of analytics tools and
repressive data silos lead companies
to ignore 88% of their customer data.
Forrester
CLICK TO TWEET
Integration tools are designed to pull in
data on a schedule, rather than in real-time.
This makes the data far less useful
for marketing efforts.
“Dirty data, or poor data quality, costs
U.S. businesses $600 billion annually.
Data Warehousing Institute
CLICK TO TWEET
For example, if you want to target
website content to a customer
based on their behaviour, even a
10 second delay may be too late.
Customer data is a largely untapped
resource for companies today, especially as
brands race to create the next best
user experience.
“It is a capital mistake to theorize
before one has data. Insensibly one
begins to twist facts to suit theories,
instead of theories to suit facts.
Sir Arthur Conan Doyle
A Scandal in Bohemia
CLICK TO TWEET
What if you could unite all of this data?
What would that look like?
Introducing…
Every touch point, all channels, one platform
Analytics and activity from your website,
application, email, live chat, SMS, support
and CRM - unified
Integrate and Consolidate
All of your data consolidated in a central
hub delivering one source of truth
Mobile App
A/B Testing
Advertising Help Desk
Apps
DMP
SMS
Surveys
EmailWebsite
CRM
Chat
Phone
AppConnect
Integrates with the tools you
already use to sync your data in real-time
Visualize and Optimize
See universal customer profiles, what
engagement looks like, where visitors drop
out of the funnel and what campaigns drive
the most revenue over time
Monitor trends, identify areas for
improvement and optimize touch points for
increased conversion
Analyze the
full journey
of every
user along
with their
engagement,
needs and
behaviour.
Understand where customers drop off on the path to
conversion and optimize ineffective campaigns
Know what makes a customer successful,
highlight upsell opportunities and engage
customers at risk of churning
Identify what marketing efforts deliver the best
results and optimize weak or confusing touch points
Engage and Empower
Take action on your insights. Automate enrolment in drip
campaigns based on activity, trigger personalized messaging
to targeted segments, customize the customer experience
and communicate the right message at the right time.
Harness insights to empower your organization to make
better informed decisions.
Leverage your data to create
seamlessly personalized
experiences
CLICK TO TWEET
Know what channels and devices drive success
Understand product and feature engagement
Engage
Customers
with
Custom
Triggered
Events and
Actions
All in all, the foundation
to provide an exceptional customer
experience - powered by data.
“The most powerful data you have is
something you are sitting on that
nobody else has.
Martin Kihn
Gartner Research Director
CLICK TO TWEET
READY LEARN MORE?
Take us for a spin!
Try Woopra for free.
No credit cards. No obligations.
Get Started

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Solving the Cross-Channel Dilemma

  • 1. SOLVING THE CROSS-CHANNEL DILEMMA A complete guide to tracking customer engagement across all channels
  • 2. The average business uses 36 different data gathering tools for marketing efforts alone. Forbes Insights “ CLICK TO TWEET
  • 3. The engagement data across all of these channels is primarily isolated. How are you connecting these touch points?
  • 4. Each tool you use likely has its own Analytics Suite
  • 5. While that’s great, it only tells you how that specific tool is performing... Not how your marketing is performing as a whole.
  • 6. “Companies that put data at the center of the marketing decisions improve their marketing ROI by 20%. McKinsey Study CLICK TO TWEET
  • 7. PROBLEM Siloed data fails to deliver the big picture or tell the whole story. The data from one tool cannot be leveraged in another.
  • 8. “A lack of analytics tools and repressive data silos lead companies to ignore 88% of their customer data. Forrester CLICK TO TWEET
  • 9. Integration tools are designed to pull in data on a schedule, rather than in real-time. This makes the data far less useful for marketing efforts.
  • 10. “Dirty data, or poor data quality, costs U.S. businesses $600 billion annually. Data Warehousing Institute CLICK TO TWEET
  • 11. For example, if you want to target website content to a customer based on their behaviour, even a 10 second delay may be too late.
  • 12. Customer data is a largely untapped resource for companies today, especially as brands race to create the next best user experience.
  • 13. “It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts. Sir Arthur Conan Doyle A Scandal in Bohemia CLICK TO TWEET
  • 14. What if you could unite all of this data? What would that look like?
  • 15. Introducing… Every touch point, all channels, one platform
  • 16. Analytics and activity from your website, application, email, live chat, SMS, support and CRM - unified Integrate and Consolidate All of your data consolidated in a central hub delivering one source of truth
  • 17. Mobile App A/B Testing Advertising Help Desk Apps DMP SMS Surveys EmailWebsite CRM Chat Phone
  • 18. AppConnect Integrates with the tools you already use to sync your data in real-time
  • 19. Visualize and Optimize See universal customer profiles, what engagement looks like, where visitors drop out of the funnel and what campaigns drive the most revenue over time Monitor trends, identify areas for improvement and optimize touch points for increased conversion
  • 20. Analyze the full journey of every user along with their engagement, needs and behaviour.
  • 21. Understand where customers drop off on the path to conversion and optimize ineffective campaigns
  • 22. Know what makes a customer successful, highlight upsell opportunities and engage customers at risk of churning
  • 23. Identify what marketing efforts deliver the best results and optimize weak or confusing touch points
  • 24. Engage and Empower Take action on your insights. Automate enrolment in drip campaigns based on activity, trigger personalized messaging to targeted segments, customize the customer experience and communicate the right message at the right time. Harness insights to empower your organization to make better informed decisions.
  • 25. Leverage your data to create seamlessly personalized experiences CLICK TO TWEET
  • 26. Know what channels and devices drive success
  • 27. Understand product and feature engagement
  • 29. All in all, the foundation to provide an exceptional customer experience - powered by data.
  • 30. “The most powerful data you have is something you are sitting on that nobody else has. Martin Kihn Gartner Research Director CLICK TO TWEET
  • 31. READY LEARN MORE? Take us for a spin! Try Woopra for free. No credit cards. No obligations. Get Started