The average business uses 36 different data gathering tools for marketing efforts alone. By uniting this data within a single platform, marketers can create an unparalleled customer experience.
5. While that’s great, it only tells you how
that specific tool is performing...
Not how your marketing is
performing as a whole.
6. “Companies that put data at the
center of the marketing decisions
improve their marketing ROI by 20%.
McKinsey Study
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7. PROBLEM
Siloed data fails to deliver the big picture or
tell the whole story. The data from one tool
cannot be leveraged in another.
8. “A lack of analytics tools and
repressive data silos lead companies
to ignore 88% of their customer data.
Forrester
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9. Integration tools are designed to pull in
data on a schedule, rather than in real-time.
This makes the data far less useful
for marketing efforts.
10. “Dirty data, or poor data quality, costs
U.S. businesses $600 billion annually.
Data Warehousing Institute
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11. For example, if you want to target
website content to a customer
based on their behaviour, even a
10 second delay may be too late.
12. Customer data is a largely untapped
resource for companies today, especially as
brands race to create the next best
user experience.
13. “It is a capital mistake to theorize
before one has data. Insensibly one
begins to twist facts to suit theories,
instead of theories to suit facts.
Sir Arthur Conan Doyle
A Scandal in Bohemia
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14. What if you could unite all of this data?
What would that look like?
16. Analytics and activity from your website,
application, email, live chat, SMS, support
and CRM - unified
Integrate and Consolidate
All of your data consolidated in a central
hub delivering one source of truth
19. Visualize and Optimize
See universal customer profiles, what
engagement looks like, where visitors drop
out of the funnel and what campaigns drive
the most revenue over time
Monitor trends, identify areas for
improvement and optimize touch points for
increased conversion
22. Know what makes a customer successful,
highlight upsell opportunities and engage
customers at risk of churning
23. Identify what marketing efforts deliver the best
results and optimize weak or confusing touch points
24. Engage and Empower
Take action on your insights. Automate enrolment in drip
campaigns based on activity, trigger personalized messaging
to targeted segments, customize the customer experience
and communicate the right message at the right time.
Harness insights to empower your organization to make
better informed decisions.
25. Leverage your data to create
seamlessly personalized
experiences
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