Holiday shopping is just about to kick into gear, and brands now have one more app to consider for marketing this year—Uber. Today the ride-hailing app is partnering with location-data company Yext to let brands create in-app campaigns.
Uber has already worked with brands like Dick's Sporting Goods and Casper to deliver on-demand products but now appears to opening up the actual app as a marketing platform.
Here's how it works: Brands can use Yext's software to plug Uber's API into their mobile apps, sites and emails.
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