In 2016, Steal More

And before you start judging, hear me out… 

One of the books I read this year was “Steal Like An Artist” by Austin Kleon. The author explains how the best work is born from stealing elements from other creators, and then building upon them - and I agree with that.

So no, I’m not asking you to put a pantyhose on your head and march into a bank. That would be stupid. 

What I am asking, is this - stop trying to come up with something unique just for the sake of it, and steal things that are already working.

Instead of writing unique clever headlines for your next blog post, go to Buzzsumo, type in your keyword, and look at the articles that received the most social shares. Then steal their headlines.

Instead of obsessing over ‘the right' tools you should use, look at your peers and competitors, and steal the ones they’re using.

Instead of creating unique Facebook ads, go to AdEspresso’s library and browse through thousands of other ads. Keep looking until you find something you love. Then steal what you love.  

Instead of spending days planning your email autoresponder campaign, subscribe to a successful entrepreneur you trust and analyse their emails. Look at the frequency, headlines, offers and call-to-actions, and steal those elements again.

And if you're not a fan of 'steal', substitute it with 'model'... - better? ,)

So while you can’t steal someone else’s work and pretend it’s yours (that would be illegal), you can steal their principles, processes, strategies and frameworks, like an artist: 

Good artists copy, great artists steal.

After all, you’re doing it already...

Every book you read, every article you consume, every course you finish - you're stealing other people's ideas without even blinking.

So in 2016, steal as much as you can from as many sources as possible.

Keep what’s working and throw out the rest. Repeat.

And if you do enough of it, you will eventually create something that’s equally worth stealing.

Cheers to that!

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About Adomas:
Adomas Baltagalvis is a Facebook Advertising Specialist who helps businesses and entrepreneurs generate more leads and sales from their Facebook ads. Learn more about how he can help your business on AdomasBaltagalvis.com.