Roger L. Basler de Roca holds a university degree in international management and is a business architect. As a digital native with a fondness for languages and foreign countries, he worked abroad as a consultant for many years. In his role as business architect, he accompanies established companies and start-ups in the areas of business development, digital marketing and ecommerce, thereby connecting innovative service providers and strategies both nationally and internationally. He is a frequent speaker at seminars and events, as well as teaching at the Somexcloud Switzerland, the Institute for Startups Switzerland and many more schools across Europe. He is an author in the field of economics, productivity, sales management, startups and ecommerce as well as social media and digital marketing. You can follow him on Twitter @rogerbasler