Commentary
Forecast: By 2017, 75% Of All Programmatic Display Ads Will be Mobile
- by Tobi Elkin , Staff Writer @tobielkin, September 27, 2016
A new eMarketer forecast for
programmatic ad spending in the U.S. predicts that spending in the sector will continue to grow at double-digit rates for the next few years. In fact, the digital research firm forecasts that this
year, programmatic display ad spending will hit $25.23 billion. This number is …
Tobi Elkin is the Editor of MediaPost's Real-Time Daily and the RTBlog. You can reach Tobi at telkin@mediapost.com.
