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Today Yum Brands announced that it has launched a media agency review for the KFC chain after more than a decade with WPP's MEC.
Los Angeles consultancy Select Resources International will run the search, and the incumbent agency has opted not to defend the business. An MEC spokesperson has not yet responded to a request for comment on the news.
The press release reads, "The search seeks to identify and select a world-class agency capable of deploying innovative media strategies while leveraging cost efficiencies and maximizing return on investment."
KFC's most recent agency review occurred last February, when the chain left its longtime creative agency FCB after more than a decade and Wieden + Kennedy won the account.
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