Session Details
| Conference | Pubcon Las Vegas 2016 | |||||
| CONFERENCE SESSION : | ||||||
| How We Create Epic Stories | ||||||
| Date | Thursday October 13 | |||||
| Time | 11:00a 12:00p | |||||
| Location | Salon E | |||||
| Format | Standard Conference Session | |||||
| Description | Creating stories that move audiences through the sales funnel. Effective content attracts and connects people to your brand; and provide a tangible outcome to the bottom line. If done properly. All too often, stories are lacking in interest to the prospective buyer and they sit lonely, on the web. We'll discuss what makes great stories, and how to distribute them to attract and captivate your audience. You'll learn how great content, social, email, and blogger/media outreach work together to get businesses found, to generate, nurture, and convert leads, and to manage reputation. | |||||
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