Session Details

ConferencePubcon Las Vegas 2016
CONFERENCE SESSION :
  Optimizing Your Quality Score
Date Tuesday October 11
Time 10:10a 11:20a
Location Salon B
Format Standard Conference Session
Description
Having the highest possible Quality Score will give you the best possible ROI. Optimizing your keywords, ads and landing pages for Quality Score isn't easy or straightforward. This session will review each element that plays into Quality Score and how to make sure your score is at its best. Topics include.
  • Your click-through rate (CTR).
  • The relevance of each keyword to its ad group.
  • Landing page quality and relevance.
  • The relevance of your ad text.
  • Your historical AdWords account performance.
Moderator
Speakers
brad_geddes

Brad Geddes,

Co-Founder,
Adalysis
kevin_lee

Kevin Lee,

Executive Chairman and Founder,
Didit.com

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