Wayfair unveils its first wedding registry

Online home furnishings retailer Wayfair is entering the wedding market with the launch of its first registry. Wayfair Registry features more than 7 million products, from traditional registry items such as housewares and tabletop essentials to a large selection of home furnishings and décor.

Accessible on desktop, mobile app and tablet, Wayfair Registry offers free shipping on all orders shipped directly to the couple, white glove delivery for large items and an extended 90-day return policy. Featured brands include Kate Spade New York, All Clad, Cuisinart, Le Creuset, Lenox and Wüsthof. For inspiration, nearly-weds can access ready-made registries that range in style from Glam & Posh to Boho Cool and Modern Mix.

“At Wayfair, we realize that many of today’s couples already have the basics before the big day and want to use their registry to create a home together that is as unique and personal as their relationship,” said Steve Oblak, senior vice president and general manager, Wayfair.com. “Knowing that most couples are always on-the-go, we carefully designed Wayfair Registry to allow them to easily shop our extensive selection of home furnishings and décor, and manage everything on each of their lists on any device.”

Couples can personalize their Wayfair Registry by uploading photos, sharing notes for their guests and tagging their favorite finds. Couples can also control where their gifts will ship to and track who purchased which item.

Using the “group-gifting” feature, friends and family have the option to contribute a dollar amount of their choice toward higher-ticket items such as sofas, headboards and appliances. Dedicated registry specialists will also be on-hand to answer questions.

To celebrate the launch of Wayfair Registry, the e-tailer is offering couples a chance to win $20,000 to put toward their big day. To enter the Wayfair Registry Dream Wedding Sweepstakes, shoppers must sign up for Wayfair Registry and add at least $1,000 worth of product to their registry through Nov. 30; no purchase necessary.