Session Details
| Conference | Pubcon Las Vegas 2016 | |||||
| CONFERENCE SESSION : | ||||||
| Power Bidding Strategies for the New SERP | ||||||
| Date | Tuesday October 11 | |||||
| Time | 11:25a 12:30p | |||||
| Location | Salon B | |||||
| Format | Standard Conference Session | |||||
| Description | The first half of this session will look at how bidding has changed with the major revamp of Google Serps and Ad display. The second part will look at how this new reality translates into the usage of Bid modifiers. Underneath the hood of PPC platforms, we can modify geo, mobile, time/day, and demographics.. We will look at use cases and case studies provided. Focus as always is on max ROI. | |||||
| Moderator | ||||||
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