VOD Impressions Rocket, Ad Glut At Minimum
- by Wayne Friedman , August 25, 2016
Video-on-demand advertising impressions continue to sharply grow -- with advertising glut still at a minimum versus traditional TV program viewing.
Canoe Ventures, the cable operator-owned ad-tech service for VOD national TV network ad inventory, says VOD ad impressions are on pace to soar to $18 billion by the end of …
