SEO Fundamentals

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Carolyn Shelby
Tribune Publishing

Michael Gray
Atlas Web Service

Scott Polk
MarketingNomads Inc.

In this workshop you’ll learn:

Under the Hood: Anatomy of a Search Engine
Off-the-Page SEO
External Criteria
Linking
Social Media
SEO Ecosystems

Pubcon’s introductory SEO fundamentals workshop and training track will feature Carolyn Shelby, director of SEO and SEM at Tribune Company, industry veteran Michael Gray, president at Atlas Web Service, and Scott Polk, chief executive at MarketingNomads.com, Inc. (formerly ObsidianEdge), all dedicated to helping those new to the world of SEO quickly gain insight into successful planning and strategy.

You’ll learn about each of the three main components of a search engine, including the spider that downloads website content, the indexing system that categorizes and stores information, and the retrieval and ranking system that presents results as SERPs (Search Engine Results Pages, a term coined by Pubcon founder and chief executive Brett Tabke). You’ll learn why you want rankings and the criteria used for rankings “on your page.” Join us and quickly dive into how search engines work, what good site architecture is, and examine the design properties that affect search engine spiders along with how to make the best of search engine traffic.

Take a look at link building including what exactly it is, why you need it, and its primary variations, and in a step-by-step process. Then learn social media citations, how social media influences search results, and how and where to use it to influence those results.

You’ll also look closely at three additional major aspects of SEO, including agencies and why, when, and how to use them. Get introduced to helpful SEO community resources including trustworthy sites for gathering valuable information, and learn about a variety of tools and online services for analyzing your website. Additionally you’ll find out about search engine relationships, including how search engines view SEO and how to stay within their guidelines, plus how to take advantage of conferences and other resources to keep building your new SEO knowledge.

PROGRAM AND REGISTRATION DETAILS

Complete details about all seven tracks of the Pubcon Masters Group workshop and training day at Pubcon Las Vegas 2016 are available below:

PUBCON LAS VEGAS 2016 MASTERS GROUP TRAINING LINEUP

Anash Oommen Google	Leo Sei Google	Lisa Raehsler Big Click Co.	Marty Weintraub aimClear	Roger Dooley Dooley Direct
Frederick Vallaeys Optmyzr	Bill Hunt Back Azimuth Consulting	Melissa Fach Pubcon	Dennis Yu BlitzMetrics	Jabez LeBret Get Noticed Get Found
Brad Geddes AdAlysis	Joe Laratro Tandem Interactive	Lisa Buyer The Buyer Group	Eric Enge Stone Temple Consulting	Scott Polk MarketingNomads Inc.
Carolyn Shelby Tribune Publishing	Michael Gray Atlas Web Service	Larry Kim WordStream

SEO Fundamentals

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