Sustainable business practices

Patagonia’s Provocative Black Friday Campaign

How convincing customers to buy less of their products actually advanced the company’s mission.

by

Uri Neren

by

Uri Neren

November 23, 2012

A year ago — on one of America’s most profitable shopping days — Patagonia made an extraordinary move.

UN

Uri Neren is the CEO of Innovators International, a collaboration of 30+ multinationals who work together to help each other excel at innovation management and creating future top line growth. He has worked in energy technology R&D and founded The World Database of Innovation initiative in collaboration with the Mayo Clinic.

Partner Center