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Health

Bitter truth: How we're making fruit and veg less healthy

In an effort to cater to our sweet tooth, food producers are making fruit and veg taste less bitter. The trouble is, that's making them worse for us

By Marta Zaraska

29 July 2015

Cherry tomatoes and broccoli in fast food containers

Alexander Kent

WHERE have all the white grapefruit gone? When I was a kid, they were almost the only kind around, but today white grapefruit are hard to find in my local shops, often replaced by sweeter pink or red varieties.

I’m not imagining it. Thirty years ago, Florida, the grapefruit capital of North America, produced 27 million boxes of white and 23 million boxes of the coloured varieties. Today, they ship more than twice as many red and pink grapefruit as they do whites ones. And it turns out grapefruit is a bellwether of a more insidious trend. It affects much of the fresh produce aisle, from cauliflower to potatoes, tomatoes and juices. Our fruit and vegetables are becoming less bitter.

On the face of it, reducing bitterness in foods sounds like a great idea. Wouldn’t it be nice if broccoli were always mild and sweet? Supermarkets are already advertising milder Brussels sprouts as “kid friendly”. But there is a catch. The same chemicals that make fruit and veg bitter also imbue them with many of their health benefits. When scientists talk about the healthiness of green tea, dark chocolate, red wine or broccoli, much of what they are talking about is due to bitter chemicals called phytonutrients.

To satisfy our love of sweetness, food manufacturers are now removing many of these substances, causing some people to worry that we are turning bitter fruit and veg into the junk foods of the fresh produce aisle. “Eating fruits and vegetables without phytochemicals would in many ways be analogous to drinking the empty calories of a can of soda,” says Jed Fahey

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