Conquering the Competition: How To Sell Supplements On Amazon
As e-commerce has exploded with popularity, everyone knows that Amazon is leading the charge as the largest e-how retailer in the world. Selling on Amazon has become extremely popular and supplements is one of the most popular and competitive categories.
At Vox Nutrition many of our most successful customers sell their supplements on Amazon and make thousands of dollars each month. So it’s no surprise that we get asked all the time how to sell supplements on Amazon.
But one of the biggest myths about selling supplements on Amazon is it’s easy or some sort of get-rich-quick scheme. The truth is that offering your products on Amazon is a great way to strengthen your brand and increase your sales as part of a larger strategy.
Setting Up Your Selling Account
One of the first hurdles to selling on Amazon is setting up your Professional Selling Account. Getting approved to sell supplements is one of the toughest categories on Amazon. A few years ago it was pretty easy to start selling supplements but because some sellers were selling poor-quality supplements Amazon has started cracking down.
In 2017 Amazon started charging a $3,000 fee for anyone selling in the supplement category. This fee was meant to add another obstacle in order to deter so many low-quality supplements from flooding their market. It’s just another reason to consider selling supplements on Amazon a serious business instead of an easy get-rich-quick scheme.
You’ll also need the right paperwork to get your products approved. You should be able to easily acquire the necessary documents that Amazon asks for from your manufacturer. Again these requirements are to help improve the category as a whole.
Amazon is one of the most popular places to sell supplements but that doesn’t mean it’s the best or only place. Before you get too far into the process of becoming an Amazon seller take into account the different fees you’ll need to pay to become a seller, for each listing, etc. Make sure that you can price your supplements competitively and still have a profit at the end of the day after all your expenses.
Get a Private Label Supplement
In order to stand out on Amazon it’s better to sell your own brand of supplements rather than just resell another brand. Developing your own brand now, even as you’re starting out, sets you up for the future where you can retain customers. If all you do is resell someone else’s brand customers can always decide to buy from a different reseller if they have a better price.
One of the best ways to start your own brand of supplements to sell on Amazon is with private labeling. Private labeling supplements gives you the opportunity to create your own image, name, and logo to help you better sell your supplements.
Plus, private labeling offers low or no minimum order quantities as well, which is great if you don’t have a lot of cash to get started. Low MOQs also allow you to test out small quantities of a supplement to sell before you invest thousands of dollars to by hundreds of units. Some supplement categories that you might consider include:
Keep Your Customers Happy
When you sell supplements on Amazon, keep in mind that Amazon doesn’t emphasize a particular brand. Amazon shows product listings from sellers. This means they show a product and then list the offers available from all the sellers so the customer has more choice. Because of the product listing model, you’ll want to make sure all your customers, and any potential customers, are happy.
It’s important to respond to all requests you get on Amazon within 24 hours, answer all comments in the review section, and make sure any customer complaints are resolved promptly. You can also check your ratings in the “reports” section. You’ll want to keep your rating at 99% or higher in order to ensure more success on Amazon.
Promote Your Supplements
Amazon does use the sellers product listing method, but that doesn’t mean you can’t help promote your supplements. Use social media to advertise your product and tell customers where they can buy your supplements. Facebook, Twitter, and a blog are great options to easily promote products. You can also create an email list and send targeted emails to customers about buying your supplements on Amazon. Just be careful with the content of your email; you don’t want to appear too spammy when it comes to email.
Feature on Amazon’s Bestsellers List
If you have a particular supplement that sells better than others, feature the supplement as a bestseller on Amazon’s page. There is a specific bestsellers list dedicated to this purpose on Amazon. Buyers will often make decisions based on something labeled as a bestseller.
As a business owner, it’s important to create your own custom brand to differentiate your product and then sell your supplements to turn a profit. One of the easiest ways to succeed is to sell supplements on Amazon. If you want to sell supplements on Amazon, be sure to contact us about private labeling.
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