Session Details
| Conference | Pubcon Las Vegas 2016 | |||||
| CONFERENCE SESSION : | ||||||
| Omni-Channel Public Relations | ||||||
| Date | Wednesday October 12 | |||||
| Time | 11:40a 12:45p | |||||
| Location | Salon C | |||||
| Format | Standard Conference Session | |||||
| Description | Content Marketing, SEO, and Public Relations are colliding and give a detailed foray into how to capitalize on this momentous digital marketing shift. As content becomes more and more vital to companies and consumers alike, you need to take control and OWN your media instead of RENTING your media. This session will show how creating quality content is far better than the quantity approach and will show how to mitigate the risk of going "all in" with your marketing budget. There is a step-by-step approach to take when creating visual content that results in consistent placements on top-tier publications like Forbes, Business Insider, Huffington Post, CIO, VentureBeat, The Washington Post, etc. This session will demonstrate how creating quality content is far better than the quantity approach, how to mitigate the risk of going "all in" with your marketing budget, and how to avoid the dangers of PR as a content strategy. | |||||
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