Facebook's ad-blocker arm race escalates; A hack for 100 million Volkswagens; And more news
Two days after Facebook "incorporated a sneaky change to the way its ads are displayed that disguised them as ordinary content," the ad-blocking community has (see if I get this right) blocked the anti-block blocker. TechCrunch quipped that the "hell on earth" that was Facebook's escalation was thwarted (for now) by an automatic update to widely-used ad-blocking software. As with any arms race, this won't be the last word.
Missed the last update? Catch up here.
Investors cheered Macy's decision to cut back on locations — solid evidence there's just too much bricks-and-mortar. CEO Terry Lundgren shared data some eye-opening data: There is 7.3 square feet of retail space for every man, woman and child in the US. Per capita comparisons: 1.3 square feet in the U.K. and 1.7 square feet in France, reports CNBC. Another sobering stat: Nearly 44,000 retail workers have been laid off this year alone. Reminder: it's August.
All three major US indexes closed at record highs — the first Wall Street trifecta in 17 years, before (ahem) the dot-com bust. Analysts said the broad-based rally was fueled by oil heating up and consumer confidence, which filled the coffers of retailers.
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Computer scientists revealed a hack which can unlock"practically every car Volkswagen has sold since 1995," Wired reports (that's about 100 million). This is from the University of Birmingham team which also discovered a hack to start millions of VWs. "Both attacks use a cheap, easily available piece of radio hardware to intercept signals from a victim’s key fob, then employ those signals to clone the key."
General Mills must face a lawsuit over Cheerios Protein, which plaintiffs say didn't really pack more protein but really delivered 17 times more sugar per serving. U.S. District Judge Thelton Henderson said he was "skeptical" the suit would succeed. The lawsuit says the seven grams of protein (versus three for Cheerios) was insignificant because the serving size was also double. But instead of one gram of sugar, Cheerios Protein packed 16 or 17. (Photo: Andrew Harrer/Bloomberg via Getty Images)
Cover Art: Used VWs on display at a Volkswagen car dealership, Sept. 22, 2015 in Berlin, Germany. Photo by Sean Gallup/Getty Images
Global Head of Market & Customer Activation | Go-to-Market Strategy | Customer Experience | Brand Management | Marketing Operations | New Business Models
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7yFounder, Board Chairman, Sustainability Advocate, Global Reporter, Precious Diamond West African Ltd. Arianna Huffington focusing on launching her new venture; Amazon; New York Times Magazine; WSJ; Art; General Mills and more sustainability news.
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7yI have nothing against advertising per se. However, once advertisers realized that multimedia existed they began to think that every ad had to scream at the audience, or strobe, or flash, or display wigging girl silhouettes or some other obnoxious graphic. I got fed up with the eyesores, so I turned blocked them. I am also not a fan of highly targeted merchandising. If I go to a car site I want to see car-related ads, not the camera I wish-listed on Amazon.