BOCA RATON, Fla.—For retailers wondering what the phenomenon of the augmented-reality app “Pokemon Go” means to them, at least one mobile-technology provider says the effect will eventually be huge.
Probably the biggest achievement is enticing a large consumer base to engage with augmented reality (AR), according to Margie Kupfer, vice president of marketing for 3Cinteractive (3C). More than 60% of U.S. users who downloaded the app are using it daily, surpassing leading apps such as WhatsApp, Instagram and Snapchat, 3C officials said.
Such numbers have led Kupfer to make several assumptions and predictions ...