We are sure that the headline has got your attention. Be that as it may, what website owner would refuse increasing profits by 75%?
Here’s the deal: a 5% increase in customer retention can increase profitability by 75%.
By implementing a one-and-done approach with their clients, most website owners do not gain the best possible results from their project’s marketing and sales.
However, if you are willing to invest a little more time in maintaining and setting up clients follow-up systems by combining both CMS and CRM, you can not only make more money, but also have such benefits:
- Improved forecasting and reporting
- Combined customer information and insights
- Increase in qualified leads
- Real-time personalization
- Increased efficiency
Sounds like a good deal, right? Let’s get started.
The Software You Need
Not to end up wading through mounds of useless reports and inaccurate data for which no one wants to waste his time, you need to think of your marketing system as a whole.
Let’s break it down and talk about what each component in this integrated marketing system should look like.
CMS
What most businesses understand that your CMS should be doing is to simplify the editing and posting content experience. Although, there’s a whole variety of not less great functions and facilitations it can help with.
A good CMS should:
- provide useful audience insights
- allow you to influence the prospects buying process with CTA’s and relevant content
- assess what types of content are most popular with your audience
- provide both macro and micro analytics
CRM
Your CRM is your customer data hub. Many business organizations are doubtful as to how they should actually use their platform to its full potential. It happens due to the fact that there is no uniform procedure in place and it results in not getting the most out of their systems.
Not to turn this advanced customer management tools into simply ‘organizers’ for salespeople, but to utilize them to their full potential, let’s see what a good CRM should be like:
- assign your leads and opportunities into separate databases
- document what stage of the buying process each prospect is in
- show how each lead arrived on your site
- provide relevant background info on each prospect – such as previous contact and their activities on your site.
Mailchimp’s Marketer’s Guide to CRM offers a comprehensive breakdown that spells out exactly how business owners can use CRM tools to help understand audience data and make smarter marketing decisions.
Keep it running smoothly
After you do this setup work by integrating CMS and CRM, you not only put efficient actions to increase conversion and your profits 75%, but get an even clearer overview of your customer journey from start to finish.
Struggling in finding your new, perfect CMS platform to choose? CMS2CMS has a large list to offer.
Is your brand benefitting from an integrated marketing system? In case it doesn’t happen yet and you want to find out how, go to Data2CRM blog and discover the information. Quite the opposite, if you’re already benefitting from a CRM integration but not sure whether you’d choose the right one, consider system switch with Data2CRM migration.