Lightning Talk on an introduction to the Pirate Metrics based on Dave McClure's startup metrics - AARRR (Aquisition, Activation, Retention, Revenue, Referral) related to customer development and innovation. First presented at LAST Conference 2016
9. Acquisition
Is all about getting users
“Oh look, the Scumm Bar looks good, let’s go in”
Chris Chan | @c2reflexions
10. Activation
This is where your user’s enjoy their first visit and have
a “happy” experience
“Aarrr, this beer is good!!”
Chris Chan | @c2reflexions
11. Retention
If the user comes back you’ve retained
them
“I’m going back to the Scumm Bar for
another beer”
Chris Chan | @c2reflexions
12. Revenue
The user spends some money or can be connected to
revenue generation; this is what really counts
“Time to settle up lads”
Chris Chan | @c2reflexions
13. Referral
Users now like your product enough to tell others
“You should visit the Scumm Bar”
This is how you grow
Chris Chan | @c2reflexions