This week’s must-read posts include tips and strategies for: using visual content on LinkedIn, some ideas for adding video to your marketing strategy, the Pokemon Go game (what is it, and what does it mean for local businesses), and more…
Need help keeping up with news and updates in the social media world? Let us do the work for you! In our weekly post, we highlight 5 “must-read” articles for your small business – use these resources to get tips on social media strategy or specific social media platforms.
Plus we share any important updates from the week from the major sites in the News section at the bottom of this post.
Click on each title below to go to the original article.
1. What’s New in Social? Platforms Are Raising the Bar on Personalization
by Lisa Marcyes on Marketo
Learn about some new tools and features on top platforms that allow you to personalize your messages. (Add Snapchat’s new Memories feature to this list, which was released after the post was published.)
2. 9 Social Media Marketing Trends That Could Make or Break Your Business in 2017
by Lee Odden on Toprank
Is it too early to start planning for 2017? Take a look at this list of trends and consider what they could mean for your plans over the next 6-12 months.
3. 26 Ways to Use Video for Your Social Media Marketing
by Ana Gotter on Social Media Examiner
If you’re not sure how to add video to your social media marketing strategy, then this list of 26 ideas is sure to help!
4. How ‘Pokémon GO’ Can Lure More Customers To Your Local Business
by Jason Evangelho on Forbes
A new game – Pokemon Go – became an instant phenomenon with its launch (see links below in the News section for more on the game itself). But there may be some interesting considerations for local businesses in jumping on board.
5. How to Stand Out on LinkedIn With Visual Content
by Azure Collier on Constant Contact
Visual content is important on LinkedIn, and this post shares some great tips on how to use it.
News from the Week:
Top updates and announcements from the major social media platforms: Click on each title to read the full article and then stay tuned for further developments and strategic tips!
A new feature from Snapchat may get more people (and business owners) on the platform:
Snapchat introduces “Memories” (a major change to the platform)
To compete with Snapchat? – Facebook integrates live-streaming and a newly acquired App:
Facebook now lets users go LIVE from the MSQRD App
New on Twitter (with more sportscasts planned for the future):
Twitter launches its first livestream sportscast with Wimbledon
If you’ve heard about Pokemon Go and want to learn more about it, here are a few links:
What is Pokemon Go and why is everybody talking about it?
Six Pokémon Go tips for the ultimate beginner
That’s it for this week! For daily news and updates, connect with our Facebook and Twitter accounts. Then make sure you subscribe to our posts or sign up for the weekly Newsletter for exclusive tips and strategy.
About Terry League