Video: Social Selling Q&A with @Timothy_Hughes

Video: Social Selling Q&A with @Timothy_Hughes

Recently was the speaker at an Influencer Marketing event organised by Onalytica called "Under the Influence".  Rather than me giving a presentation, CEO of Onalytica, Tim Williams undertook a question and answer (Q&A) session with me, this is broken into two videos on YouTube.  The event was for marcomms professionals interested in networking with fellow practitioners and improving their social influencer relations activity.

The link to the first YouTube video (28 mins) is here. In this video I'm asked the following questions:-

  1. How can Marketers get the attention of influencers?
  2. Do Marketers need to target influencer outreach?
  3. What was the most successful influencer outreach have you been involved in?
  4. What can we do to explain to CEOs the power of Social and why CEOs need to be on social?
  5. What is the return on investment for Influencer Marketing ?
  6. How quickly can you make a return with Social Selling?
  7. With 147,000 followers how do you manage your day?
  8. What do you think about LinkedIn SSI?
  9. Does your audience differ from LinkedIn, Facebook and Twitter?
  10. Do you post different content on LinkedIn, Facebook and Twitter?
  11. Do you split your Facebook between work and personal?
  12. Do you think B2B brands should see Facebook as a way to market and reach their customers?
  13. Do you have any opinion on bots, augmented reality, virtual reality and how marketers can use these mediums? 
  14. Do you see an emergence of influencers that are not human? Bot influencers?

Part Two on YouTube (8 mins) here

  1. In your book you talk about community and Influence, what do you mean by this?
  2. You talk about Social Selling in a Sales capacity, what would you say to Marketers and PR people?
  3. When implementing Social Selling is this just giving people access to LinkedIn or is this a change in strategy for organisations?
  4. What is a Changemaker?

Hope you have enjoyed this blog, if you have, please share with your network, I also welcome comments and for your to share your own experiences in the blog comments below.

Want to know how to stay relevant in modern selling?

If you're interested in a blueprint to help you in your move to digital and social then I recommend my book.  “Social Selling - Techniques to Influence Buyers and Changemakers”.  Written in a workbook style, it's designed to help you implement a digital and Social strategy across Sales and Marketing. 

To pre-order follow this link to Amazon 

About the Author

Tim Hughes is the founder of The Social Selling Network a company that provides support and guidance in all areas of Social Selling.  He has been called "an innovator and pioneer" of Social Selling and in the recent Onalytica list of the most influential Social Sellers globally, Tim was named as number 1.

Tim can be contacted on Twitter @timothy_hughes where he has some 149,000 followers or tim_hughes1@hotmail.com - You can find him at his blog The Social Selling Network 

I was at this event. It really opened my eyes...

Thanks for the share. VR space is the future.

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Zulhilmi Malik

AWS Account Manager | Driving Cloud Adoption, Customer Success | Early Career Mentor

7y

thanks for sharing!

Sam Nanji

Digital Transformation & Customer Experience Leader ☑ Founder ☑ NED ☑ Voice Skills ☑ KM Expert

7y

Also would like to add that the next big step in selling will be devices like Amazon Echo - which can give you reviews and take orders. And which Amazon will be pushing heavily in the run up to Christmas. Watch the IOT and VR space combined with Natural Language Search and Intelligent Analytics rocket...

Sam Nanji

Digital Transformation & Customer Experience Leader ☑ Founder ☑ NED ☑ Voice Skills ☑ KM Expert

7y

Some excellent insights from the videos. Would be interesting to get that challenge underway - where one group is using social selling and another direct marketing techniques to see which one can make the biggest impact. Also good advice for Linkedin - let's get a proper conversation type structure in the platform to enable better engagement.

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